Building a repeat & referral based photography business has never been easier. If you use the right photography marketing tool the right way, success if nearly guaranteed.

Warnings….. Must read.

WARNING #1: This is not the latest internet fad, social media website, or gizmo. This is tried-and-true ‘old school’ marketing tool at it’s finest AND it is just $9 a month.

This about this…. What will you do when facebook disappears? Will you business disappear too? (Personally, I wish facebook would explode tomorrow b/c half of the ‘fauxphotographers’ would disappear too!) Never ever rely on ONE marketing tool….. attack your marketing from multiple angles all at once. A multi-media marketing approach can survive turmoil or disruption in the marketplace.

WARNING #2: This is NOT for lazy, waiting-behind-the-computer-for-the-phone-to-ring photographers. This is not for cheap studios who will go out of business soon anyway. This is not for studios who create subpar work with half-hearted experiences. And… whiners will be kicked out.

WARNING #3: NOT FOR THE FAINT OF HEART TO READ…… Most photographers are killing their OWN business and don’t realize it. We NEED our past clients. You see, they KNOW who would love our work and can afford it! We just have to stay in touch long enough to earn that business. Are you earning that future business right now?

Warning #3 Extended….. From the show of hands at my workshops, I know MOST photographers are NOT ‘staying in touch’ with their clients after the sale EVEN THOUGH they know they SHOULD. Most will die a horribly frustrating death OR forever cry “I need new clients” or “MWACs are killing my business”. I say, “No you lazy goat, you are killing your own business with your apathy, sloth, & lack of commitment to a marketing plan.” Someone has to tell you the truth.

So, are you guilty of ‘one night stand marketing’? This is where you think you were SO amazing the first time around, your clients will keep coming back over and over EVEN if you completely ignore them – pretty arrogant if you ask me! It is a plan of failure whether you know it or not.

This photography marketing tool could save your business if you apply it consistently.

Listen up, I PERSONALLY pay two writers and a proofreader to develop this content. I am paying for it out of my own pocket every month. You are basically getting a marketing department for $9 a month.

This $9 photography marketing tool is brought to you by MyPhotographyBusiness.com and George Dean Workshops. If you would like to help sponsor this movement, let me know. I am committed to helping photographers who deserve to stay in business, stay in business!

Ready to commit to a marketing plan that will increase your session count? Join Today – It’s Just $9!.

The Basics of Newsletter Marketing

The key to building a repeat & referral based photography business is building & nurturing a solid personal relationship with each and every member of your client base on a consistent basis! First, give them an amazing experience AND secondly, stay in touch with them AFTER the sale! The easiest and cheapest way to accomplish this is by sending an entertaining newsletter to your client base on a REGULAR basis!

Stay in touch with your clients to earn future business. There is NOTHING wrong with ‘word of mouth’. Let’s boost word of mouth with this tool. Let’s give them a REASON to TALK about you. Let’s give them something they can hand their friend and say, “Here is that photographer I was telling you about”.

Send a newsletter to stay in touch! It shows you care, shows you still create amazing work, and shows you are STILL in business. And, ultimately, it EARNS YOU THE RIGHT to expect your clients to return to your studio and send you referrals!

Have you ever had a client call and ask “are you still in business” or “are you still a photographer” or “are you still in the same location” or “I wasn’t sure you were still around” …. you are LUCKY – at least they called BUT you know in your heart-of-hearts, when they ask that, they are asking b/c you simply LOST TOUCH with them! You almost lost them forever!

This newsletter template helps you ‘stay in touch’ easily WITHOUT being ‘salesy’. If you ONLY touch base with your clients with a new promotion, eventually they will just TUNE YOU OUT because every time they see your name, they will say to themselves, “oh, he is just trying to sell me something again!”. It is MUCH easier to sell to people when you have a relationship with them. Build a relationship & sell later!

Qualification Process:

Join Today – It’s Just $9 a month!.

This photography marketing program is for QUALITY photography professionals with REAL businesses charging reasonable prices with high quality work. Only the very best studios and those committed to being the best will allowed to continue their membership. Your membership may be revoked if you fail to follow the marketing schedule and stick with it. Once your membership has been revoked, you will need to re-apply for membership and pay a $50 re-join fee.

What You Get:

A monthly PSD download with a prefomatted newsletter template & content. Launch photoshop, then simply drag and drop your images, testimonials, upcoming events, … and email!

Very soon you will be required to commit to a marketing plan. Failure to commit and follow through will cause your account to get shut down. You will need to rejoin and pay a new application fee. No whiners allowed.

• THE FIRST BENEFIT to sending a well-crafted newsletter is….. your clients will return to your studio to get additional portraits created. More repeat clients.

  The number one reason clients don’t return to a business is because they simply forgot you care. The second reason is because they weren’t invited back. Although we love to think we are so important to our clients and “we are so amazing – they will come back”… the truth is… you have to deserve your clients coming back. Do you deserve for your clients to come back to you? Have you earned that right? Clients eventually feel like you don’t care about them because you have not kept up the relationship. Having a client for life is a lot like dating – you have to keep courting them to stay in the relationship or else the relationship ends.

• THE SECOND BENEFIT to sending a well-crafted newsletter is….. your clients will remember your name at the exact moment they need to remember it to send you more referrals.

  Maybe someone at work is getting married or having a baby. What happens if your client forgot your name? They can’t refer you more business! (Many of my clients report passing my newsletter along to a friend. “Here is that photographer I told you about”. Think about the power of that!) Its not their job to remember to send you referrals – you have to consistently remind them!

  

• THE THIRD BENEFIT is “Cross Selling”.

  Ask yourself this question…. “After the initial sale is complete, what’s next?”. “After the wedding, what’s next?” (well, eventually there should be a maternity, newborn, family , …) . “After the senior session, what’s next?” (perhaps this is a great time to do a family session before the senior goes off to college) … “whats next??” Amateurs focus on the FIRST sale – professionals focus on “whats next”.

  So, does your wedding clients know you create stunning newborn portraits? Do your newborn clients know you photography families on location? Do your families know you create amazing senior pictures? Do they know you do headshots? And finally, do your seniors know you shoot weddings? Getting clients back in the door is easiest way to boost your profits! Have you EVER lost a session and heard a client say “I didn’t know you did that!”

• THE FOURTH BENEFIT is “Pass Along Value”.

  My clients do give my newsletter to their friends, neighbors, and co-workers because its fun to read AND “here is that photographer I was telling you about.”

• THE FIFTH BENEFIT is “Stealth Marketing”.

  Your competition won’t even realize you are doing it. Sending newsletters is a way to fly under the radar. Anything you post online CAN and WILL BE copied by your competition pretty quickly. BUT, they can’t copy this because they don’t know you are doing it! In fact, if you want, you can LOCK OUT your competition from subscribing to PhotographyNewsletter.com!



Jennifer Brasnicks Photography Newsletter

• THE SIXTH BENEFIT is “Personality Marketing”.

  Let’s face it, most marketing is BORING that yields less than pleasing results. With a newsletter, your personality can SHINE because you have the space to make it happen. You can’t buy a large enough ad space to do that. Show a little about you, your family, your children, your hobbies. People WANT to connect with YOU. Let them. Whats the one thing you competition can’t copy? They can copy your poses, your locations, … but they can’t copy your personality. Use it. Show it.

• THE SEVENTH FIFTH BENEFIT is “Wall Building”.

  You are slowly putting a protective wall around your clients thus making it much more difficult for your competition to lure your clients away from you.

• THE EIGHTH BENEFIT is the “Silent Salesperson”!

  A newsletter is your silent salesperson. Its much cheaper than hiring an employee too! Its never late, its always on time, and does a highly effective job. You can make announcements for upcoming special events, maybe a shot where proceeds go to a charity, use it to congratulate a client for some accomplishment, …

• THE EIGHTH BENEFIT is the “Brand Re-Enforcement”!

  The only way to build an identifiable brand is to keep it memorable and in front of your clients face. If you have “studio colors”, make sure it re-enforced in your newsletter. Use your logo or mark. If you have different “divisions”, maybe use one set of colors for families and another for your wedding clients. This is a great way to really build your brand identity.

• THE TENTH BENEFIT is “Profit”.

  How amazing would it feel to take your spouse on a well deserved vacation for supporting your dreams! Hire a babysitter once a month and go out! Hire a house cleaner to help with the house chores. It will make home life MUCH better!

Victoria Kelly's Photography Newsletter Version

Rudy from Rudy's Portraits: 20 Year Industry Veteran

“Hello George, I just signed up for both your business and newsletter web sites.

First of all thank you for the contribution you are providing our industry!

I have struggled with implementing a newsletter for our studio, but after being referred to your services by Bruce Hudson’s e-mail newsletter. It was the push I needed to start doing it.

Like we all have heard it said, that knowledge WITHOUT implementation is WORTHLESS!

I have heard that a newsletter should be in the top 3 of a business marketing list, because it works!

So, I’m excited and embarrassed to say that after 20 years, we will be doing both hard copy mailing and e-mailing our first newsletter, thanks to your simplified way of doing the majority of the work for it!

The reality is that as full time established studio’s the only way to survival is to use every marketing tool at our disposal!

It’s a constant leap frogging staying ahead in the wonderful world of digital!

Thank you again, Mr. George, looking forward working with your newsletter and business web sites!”

Rudy, Rudy’s Portraits Of Style & Design,LLC