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Do You Need...
More Clients?

More Referrals?

More Repeat Business?
Well, I Have the Answer, ....

THE SECRET: Its pretty simple. You have to build a relationship with your customers! Building that relationship takes time & a focused effort. However, if you do it, they will spend more money, more often AND refer their friends, family, & co-workers. The best & cheapest way to help build that relationship is by sending an entertaining & informative newsletter to your customer list!

The real benefit to sending a well-crafted newsletter is..... your clients will remember your name at the exact moment they need to remember it! Maybe someone at work is getting married or having a baby. What happens if your client forgot your name? They can't refer you more business!

The second benefit is cross selling! Do your wedding clients know you create stunning newborn portraits? Do your newborn clients know you photography families on location? Do your families know you create amazing senior pictures? And finally, do your seniors know you shoot weddings? Getting clients back in the door is easiest way to boost your profits!

You know all this BUT the problem is, producing a newsletter is time consuming & frustrating. That's why it never gets done! My "nearly done for you" newsletter is already filled with entertaining stories, fun tidbits, & relationship building strategies. This will make the process quick, easy, and relatively painless.

THE RESULTS:
1. Clients return more often
2. Clients refer their friends & family
3. You will get more babies, family, & wedding business.

HOW EASY IS IT?
In less than 27 minutes you could have a ready to mail (or email), two-page, full color, entertaining, relationship building newsletter to send to your clients! Simply become a member and download my monthly newsletter template. Its a fully customizable, two-page, 300 DPI, layered PSD photoshop file. There are pre-deisgned places to add your own photos, "Upcoming Events", "Thank You" to specific clients for their referrals, & a "Testimonial of the Month".

If you chose to email it, you won't even have to pay for a stamp or envelope!

If you want to mail it, I can set you up with a printer who will print 'em, fold 'em, put 'em in an envelope, & mail 'em for you. It doesn't get any easier than that.

Download Sample Click Here
Get Started Today: Join Today
_________

From Kirk Voclain from Louisiana (Owner of Pro4um.com)I've got to say that back in the "GROWING MY BUSINESS" days.....NEWS LETTER worked GREAT!!!!

I've heard others say that it's the fastest and best way to "GROW A BUSINESS"...and I agree....it really works.

But....like many....my problem was WHAT DO I SAY???? I dig this idea George.....being able to have someone else write and organize this for me would be a huge time saver.....

I've also seen the content on one of these newsletters and it's darn good....it would fit right in!!!! Check it out if you are building a business....IT REALLY WORKS!!!

Yours,
KirkFrom Kathryn from Portrait Place Studio in Illinois"I signed up for George's photography newsletter today. I'm excited to put it to use. I'm lazy and keep putting off doing a newsletter - George has come up with a cure for the common lazy with his newsletter files."From Keith Photography in Georgia"My clients love it when I send a newsletter. I agree with making it fun to read. That's what I get the most compliments on. It amazes me at the # of dad's that come in and have read every word. Guys that you couldn't call at work and actually get them on the phone. This is a no brainer, I'm signed right up!"From Teri MasonGeorge, you are so right. I do send handwritten thank you notes, gift little things, etc. But where I've been lacking was the follow up AFTER the session - like 3 months, or every month! Your offer came at a time when we JUST got emailed some clients who had been in every year that we had not heard from . Guess what? They had used someone else this year. So that was the catalyst to get the newsletter going! The kick-in-my-butt so to speak. Thanks again. - Teri _________

Send a “Thank You” Card Today!

How many of you send out a “Thank You” card to each client??

Its simple.

Its cheap.

Don’t only send them to clients who have spent money, send them to prospects who MIGHT do business with you. Thank them for their time and consideration.

Writing a “Thank You” shows you care! Not ONCE in the past five years has ONE person sent me a “Thank You” note. Not my… >>>

Want more referrals?

Want More Referrals?

The key is pretty simple!

People refer people they know, like, trust, and remember. The short of it is….friends refer friends. SO, make more friends.

People will generally refer a friends business to another friend over referring another competent professional. Friends listen to their friends advice and recommendations. This is powerful.

You will only get that referral if your relationship is based on trust and a real connection. People are emotional beings.… >>>

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Frequently Asked Questions
Email: George
Phone: 940.300.5347

Why Send a Newsletter?

There is no doubt in my mind that building a long term photography business is directly related to your ability to get clients to come back AND send you referrals. There is no better way to do that then sending a newsletter consistently to your client base.

A monthly newsletter helps clients remember you! Every month, you are tapping them on the shoulder, reminding them who you are & what you do!

There's a wonderful thing that happens when you mail to your clients on a consistent basis. You get more value from them because they return more often and they refer their friends and family to your studio! It is a wonderful thing.

You want your newsletter to help you get new customers too. Informative articles & pictures of your client's children give your newsletter “pass-along value.” Your newsletter makes it easy to share with others. This is one reason I recommend mailing multiple copies of a newsletter to a family when you feature an image from their session. Include a sticky note encouraging them them to take a copy to work or to church. (Tip: You should also mail it to your local vendors such as florist, cake decorators, interior designers, ...)

Your customers may not be ready or need your service today, but when they are, they want to do business with someone they know, like, and trust. So when they are ready for what you offer, they’ll turn to you.

You want to keep your studio at the TOP of their MIND!

Eventually, they will NEED a photographer and eventually they will know someone who needs a photographer too!

Use some of your marketing dollars to foster long term relationships with your clients. Building a repeat and referral based business is the best money you will ever spend! You simply can't afford to NOT do it.

A customer newsletter is the strongest marketing and business building tool available—bar none.

How To Get Referrals From Your Newsletter Marketing?

Several ways:

* If your newsletter is entertaining, your clients will pass it along to their friends. "Here is that photographer I was telling you about"
* Include a couple extra copies of the newsletter IF a client is featured in it with a sticky note to pass along to their friends.
* Mail it to prospects in addition to your clients.
* Post a PDF of it on your website.
* Place copies at Chamber of Commerce meetings.
* Place a stack a businesses your clients frequent.
* Be bold & mail them to clients you WANT to work with.
* Mail them to all your local vendors (great tip for wedding photographers!)

Newsletters Help Build Your Brand Identity

All the research I've found, suggests you need to contact your client at least SEVEN times a year. Monthly is ideal. A lot of photographers spend all kinds of money working on brand identity but do not know how to really build a brand. A brand must be consistently re-enforced and burned into your clients mind. Additionally, newsletters mailed every month will be viewed a publication instead of junk mail. Consistently mailed newsletters are seen as welcome information and good entertainment. Think about how powerful that is.

Email or Mail??

A few things to thing about. Most people get 6 pieces of mail a day but get 60 emails a day. Only 10% of all email is opened and once its opened, its usually deleted in less than 20 seconds. Printed newsletters have a much longer shelf life & much higher readership (80%+). Email is free and printed newsletters are not. Email addresses change much more frequently than mailing addresses. Too many emails end up in the spam folder. Email does not have the "pass along" value of printed newsletters. Personally, I think email is a good supplement to your mail. Use email and print together for maximum results. You can use my newsletter for both!

Photography Newsletter Template

Send a “Thank You” Card Today!