As Featured in the SEPPA Magazine. See Article


First Name
Your Email
Your State
How did you hear about us?

A Recent Newsletter


Do You Need...

More Clients?

More Referrals?

More Repeat Business?

 Well, I Have the Answer, ....

THE SECRET: Its pretty simple. You have to build a relationship with your customers! Building that relationship takes time & a focused effort. However, if you do it, they will spend more money, more often AND refer their friends, family, & co-workers. The best & cheapest way to help build that relationship is by sending an entertaining & informative newsletter to your customer list!

The real benefit to sending a well-crafted newsletter is..... your clients will remember your name at the exact moment they need to remember it! Maybe someone at work is getting married or having a baby. What happens if your client forgot your name? They can't refer you more business!

The second benefit is cross selling! Do your wedding clients know you create stunning newborn portraits? Do your newborn clients know you photography families on location? Do your families know you create amazing senior pictures? And finally, do your seniors know you shoot weddings? Getting clients back in the door is easiest way to boost your profits!

You know all this BUT the problem is, producing a newsletter is time consuming & frustrating. That's why it never gets done! My "nearly done for you" newsletter is already filled with entertaining stories, fun tidbits, & relationship building strategies. This will make the process quick, easy, and relatively painless.

THE RESULTS:
1. Clients return more often
2. Clients refer their friends & family
3. You will get more babies, family, & wedding business.

HOW EASY IS IT?
In less than 27 minutes you could have a ready to mail (or email), two-page, full color, entertaining, relationship building newsletter to send to your clients! Simply become a member and download my monthly newsletter template. Its a fully customizable, two-page, 300 DPI, layered PSD photoshop file. There are pre-deisgned places to add your own photos, "Upcoming Events", "Thank You" to specific clients for their referrals, & a "Testimonial of the Month".

If you chose to email it, you won't even have to pay for a stamp or envelope!

If you want to mail it, I can set you up with a printer who will print 'em, fold 'em, put 'em in an envelope, & mail 'em for you. It doesn't get any easier than that.

Download Sample Click Here
Get Started Today: Join Today

Article in the SEPPA Magazine..

It’s February 1st...do you know where your clients are? Perhaps more importantly, do your clients know where you are? Does your name come to their minds when the subject of photography arises? If you’re answering anything other than “yes” it might be time to revisit a couple of marketing basics.

You’re probably familiar with the 80-20 rule...you know, the one that says that 80% of your revenue comes from 20% of your clients. But what are you doing to keep that 20%? While you’re out searching for new blue ocean strategies, take care not to overlook the clients you’ve already invested the marketing dollars to find. They’re “in the boat”, so to speak, and are less expensive to maintain than the new client you don’t have yet.

Let’s take a new look at an old standard...the newsletter. I know what you may be thinking...that between blogging, tweeting and facebooking there just isn’t enough time in your day to even consider doing a newsletter.

What if someone wrote it for you? What if all you had to do was put in YOUR pictures and studio information, write a couple of sentences about what’s going on in your studio and you’d be done? Would you be interested if someone printed it, stuffed it, put the postage on it and mailed it?

Such a horse of a different color does exist...and I’m going to tell you about it.

Photographynewsletter.com is the brainchild of George Dean, a marketing savvy photographer in Denton, Texas. The premise is simple...he writes a newsletter that’s 90% complete, you download it, customize it with your information and mail or email it to your clients. And, yes, he even offers a service that will print it, stuff it and mail it for you.

The newsletter for the next month is posted on the website by the 5th of the preceding month. He’s made it pretty simple to customize...the newsletter comes as a layered PSD file and he’s even made the layers that you need to change a really bright red color. Any of the articles that you don’t need in any given newsletter can be stockpiled and used at a later date.

The first newsletter I downloaded after signing up for the service took me a whopping 30 minutes to get ready to mail. I actually took a little extra time and made a template using my studio information and header and saved it in my marketing folder. My next newsletter was ready to be printed in about 15 minutes.

If you’re going to work a newsletter into your studio routine, think about how often you want to distribute it. Many studies show that a person needs to see your name at least 4 times before it sticks...so a publish rate of 4 times a year should be your minimum. For optimal visualization, though, consider sending your newsletter monthly. If that just isn’t in your marketing budget, try a hybrid solution: email your newsletter 8-10 months of the year and supplement with the printed copy the other months. I do a spring and fall portrait event in my studio in April and October so my newsletters for March and September will be more robust than what I send out the other months.


Why Send a Newsletter?

There is no doubt in my mind that building a long term photography business is directly related to your ability to get clients to come back AND send you referrals. There is no better way to do that then sending a newsletter consistently to your client base.

A monthly newsletter helps clients remember you! Every month, you are tapping them on the shoulder, reminding them who you are & what you do!

There's a wonderful thing that happens when you mail to your clients on a consistent basis. You get more value from them because they return more often and they refer their friends and family to your studio! It is a wonderful thing.

You want your newsletter to help you get new customers too. Informative articles & pictures of your client's children give your newsletter “pass-along value.” Your newsletter makes it easy to share with others. This is one reason I recommend mailing multiple copies of a newsletter to a family when you feature an image from their session. Include a sticky note encouraging them them to take a copy to work or to church. (Tip: You should also mail it to your local vendors such as florist, cake decorators, interior designers, ...)

Your customers may not be ready or need your service today, but when they are, they want to do business with someone they know, like, and trust. So when they are ready for what you offer, they’ll turn to you.

You want to keep your studio at the TOP of their MIND!

Eventually, they will NEED a photographer and eventually they will know someone who needs a photographer too!

Use some of your marketing dollars to foster long term relationships with your clients. Building a repeat and referral based business is the best money you will ever spend! You simply can't afford to NOT do it.

A customer newsletter is the strongest marketing and business building tool available—bar none.


How To Get Referrals From Your Newsletter Marketing?

Several Ways:
  • If your newsletter is entertaining, your clients will pass it along to their friends. "Here is that photographer I was telling you about". This happens A LOT with my newsletter.
  • Include a couple extra copies of the newsletter IF a client is featured in it with a sticky note to pass along to their friends. Some of my clients will notice a friend in my newsletters and will give them their copy just so they can have an extra copy! That is very very cool!
  • Mail it to prospects in addition to your clients.
  • Post a PDF of it on your website.
  • Place copies at Chamber of Commerce meetings.
  • Place a stack a businesses your clients frequent.
  • Be bold & mail them to clients you WANT to work with.
  • Mail them to all your local vendors (great tip for wedding photographers!)


Newsletters Help Build Your Brand Identity

All the research I've found, suggests you need to contact your client at least SEVEN times a year. Monthly is ideal. A lot of photographers spend all kinds of money working on brand identity but do not know how to really build a brand. A brand must be consistently re-enforced and burned into your clients mind. Additionally, newsletters mailed every month will be viewed a publication instead of junk mail. Consistently mailed newsletters are seen as welcome information and good entertainment. Think about how powerful that is.


Email or Mail??

A few things to thing about. Most people get 6 pieces of mail a day but get 60 emails a day. Only 10% of all email is opened and once its opened, its usually deleted in less than 20 seconds. Printed newsletters have a much longer shelf life & much higher readership (80%+). Email is free and printed newsletters are not. Email addresses change much more frequently than mailing addresses. Too many emails end up in the spam folder. Email does not have the "pass along" value of printed newsletters. Personally, I think email is a good supplement to your mail. Use email and print together for maximum results. You can use my newsletter for both!


Send a “Thank You” Card Today!

How many of you send out a “Thank You” card to each client?? Its simple. Its ch… Read More

Relationship Building Obstacles You Gotta Get Over

Why don’t business owners (photographers specifically) work on building friend… Read More

Want more referrals?

The key is pretty simple! People refer people they know, like, trust, and remember. The sh… Read More