Photography Newsletter Template http://photographynewsletter.com Build a Repeat & Referral Based Business the Easy Way Sun, 14 Feb 2010 20:28:14 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Send a “Thank You” Card Today! http://photographynewsletter.com/send-a-thank-you-card/ http://photographynewsletter.com/send-a-thank-you-card/#comments Sat, 10 Oct 2009 03:40:26 +0000 George Dean http://photographynewsletter.com/?p=102 How many of you send out a “Thank You” card to each client?? Its simple. Its ch… Read More

]]> How many of you send out a “Thank You” card to each client?? Its simple. Its cheap. Don’t only send them to clients who have spent money, send them to prospects who MIGHT do business with you. Thank them for their

]]> http://photographynewsletter.com/send-a-thank-you-card/feed/ 2 Relationship Building Obstacles You Gotta Get Over http://photographynewsletter.com/relationshipbuilding/ http://photographynewsletter.com/relationshipbuilding/#comments Sat, 10 Oct 2009 02:51:28 +0000 George Dean http://photographynewsletter.com/?p=90 Why don’t business owners (photographers specifically) work on building friend… Read More

]]> Why don’t business owners (photographers specifically) work on building friendships which will EVENTUALLY lead to more sessions with those clients, their friends, neighbors, & family? There are usually four reasons why:
  1. No time. The seemingly #1 limitations for most small businesses – especially photographers.
  2. You don’t know how to keep in touch regularly. Even a simple postcard mailed every month is better than the job most photographers do.
  3. You don’t have a simply system to follow up. The system should be based on consistently, friendly, lighthearted messages.
  4. You don’t know what to say.
]]> http://photographynewsletter.com/relationshipbuilding/feed/ 0 Want more referrals? http://photographynewsletter.com/want-more-referrals/ http://photographynewsletter.com/want-more-referrals/#comments Fri, 09 Oct 2009 23:48:55 +0000 George Dean http://photographynewsletter.com/?p=80 The key is pretty simple! People refer people they know, like, trust, and remember. The sh… Read More

]]> The key is pretty simple! People refer people they know, like, trust, and remember. The short of it is….friends refer friends. SO, make more friends. People will generally refer a friends business to another friend over referring another competent professional. Friends listen to their friends advice and recommendations. This is powerful. You will only get that referral if your relationship is based on trust and a real connection. People are emotional beings. We need that reassurance of trust & connection. Without those two things, a referral will not be coming your way! Referrals from friends yields four amazing results (all of which we want as photographers):
  1. Friends who are referred to you, will generally refer their friends!
  2. Referrals tend to spend more money.
  3. Referrals from friends tend to be more loyal.
  4. Nearly a zero cost of acquisition!

Think about that, they will refer you more friends, spend more money, stay more lower, and are cheaper to obtain! Sign me up for that program! Most business will tell you

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