Marketing for Photographers

What Others Are Saying...

From Keith Photography in Georgia"My clients love it when I send a newsletter. I agree with making it fun to read. That's what I get the most compliments on. It amazes me at the # of dad's that come in and have read every word. Guys that you couldn't call at work and actually get them on the phone. This is a no brainer!"

From Lynn Watkins"Dear George, Thank you so much for lightening my load. I'm a one person studio and my time is very limited. I 've always been told and wanted to do newsletters, but didn't know where to start or what in the world to say, or much less try to find the time to design it...Well, you answered my prayers! I purchased the newsletter and the very next day had it completed and ready to print within an hour. It was soooo easy! I love it! Thanks again, Lynn"

From Kathryn from Portrait Place Studio in Illinois"I'm lazy and keep putting off doing a newsletter - George has come up with a cure for the common lazy with his newsletter files."

From Teri MasonGeorge, you are so right. I do send handwritten thank you notes, gift little things, etc. But where I've been lacking was the follow up AFTER the session - like 3 months, or every month! Your offer came at a time when we JUST got emailed some clients who had been in every year that we had not heard from . Guess what? They had used someone else this year. So that was the catalyst to get the newsletter going! The kick-in-my-butt so to speak. Thanks again. - Teri

From Kirk Voclain from Louisiana (Owner of Pro4um.com)I've got to say that back in the "GROWING MY BUSINESS" days.....NEWS LETTER worked GREAT!!!!

I've heard others say that it's the fastest and best way to "GROW A BUSINESS"...and I agree....it really works.

But....like many....my problem was WHAT DO I SAY???? I dig this idea George.....being able to have someone else write and organize this for me would be a huge time saver.....

I've also seen the content on one of these newsletters and it's darn good....it would fit right in!!!! Check it out if you are building a business....IT REALLY WORKS!!!

Yours,
Kirk

States That Have "Locked Out" Areas...

As a member, you can LOCK out your competition! The protected area is a 15 mile radius PLUS you can name five additional competitors who can't join either. Michigan
Oklahoma
California
Louisiana
North Dakota
Illinois
Georgia
Idaho
Florida
Pennsylvania
Texas
North Dakota
Virginia
North Carolina

Ask for Testimonials

There is no better social proof than clients talking about you to their friends and second to that is the written testimonial. Anytime a client says something amazing about their experience, I ask them to please send me that in an email. I also follow up with a request via email within a day or so reminding them. Testimonials are great. Ask for them and post them!

Email Marketing

Yes, you can email this newsletter instead of actually mailing it. BUT, I certainly recommend MAILING it to your top clients! Physical newsletters have a much higher reader ship than emails. Less than 10% of all emails are opened versus 85% of newsletters get read! Think about that. For about a buck a newsletter, 80% of your clients will read it!

Four Reasons to NOT Buy From Me

1. My newsletter is more FUN than serious. I know for a fact that funny stories and trivia increase readership but maybe you are MORE serious of a person than I am.

2. This is NOT for lazy photographers. Sure, I make it easy to create your own newsletter but you have to finish it and get it out the door consistently!

3. Timid photographers need not apply. With a newsletter, you are putting yourself out there. Zig Ziglar is known for saying "Timid sales people have skinny kids."

4. Sending a newsletter requires a MARKETING BUDGET. If you don't have a marketing budget, you probably aren't too serious about building a real business. If so, please don't join. This kinda relates to #2: you can't be lazy and cheap and build a business. It won't happen.

Word of Caution:

This is NOT a quick fix for a sick business

If your commitment to this marketing program lasts as long as a teenager's attention span, you shouldn't do it.

If you are in search of the "Easy Button" with microwave instant results, this may not be for you either. Sure, I made it as easy as possible but you DO have to complete the newsletter and get it out the door. I publish the newsletter a MONTH early so there is PLENTY of time to do it.

Folks, it takes TIME to create a loyal following of clients who will return and send you referrals. Nothing great happens fast.

Do this for 12 months and I will make a believer out of you!

Join Today